2022 Stronger - PH342 - Changing the Narrative in Our Region During the Pandemic - On Demand

Unlike many other hospitals in March 2020, images of patients on gurneys lining hospital corridors and reports of drug, personal protective equipment and ventilator shortages were not our story. Yes, the pandemic was headed our way, but we had knowledge that could potentially prevent our health system and the region from being overwhelmed by COVID-19. Local media, however, were making incorrect comparisons and asking all the wrong questions. News reports of anxiety and stress swirling around us ultimately impacted patient care and outcomes. Our academic medical center leadership made a time-critical decision to resolve the threat posed by the distribution of incorrect information by launching urgent, strategic and evidence-based daily communication in a bold new way. There was no time for more traditional platforms or messaging. Historical competition was ignored. Opposing hospitals and media were brought together for a daily interactive news conference. Two years into the pandemic, awareness, loyalty and preference scores at our academic medical center are up 4.8 points (Net Promoter Score measured by NRC, comparing March 2020 to January 2022).

Target Audience

  • Nurses
  • Physicians
  • Other Healthcare Professionals

Learning Objectives

  • Identify three important components with distinct value-added metrics to ensure success in crisis communications management.
  • Explain five essential methods to adapt unique crisis communications to your health messaging.

Additional Information

AttachmentSize
PDF icon PH342.pdf4.48 MB
Course summary
Available credit: 
  • 0.50 AMA PRA Category 1 Credit™
  • 0.50 ANCC
  • 0.50 General CE – Attendance
Course opens: 
09/19/2022
Course expires: 
09/21/2023

Faculty

Steven Stites, MD, Chief Medical Officer, The University of Kansas Health System, Kansas City, KS

Jill Chadwick, MA, Director of Media Relations, The University of Kansas Health System, Kansas City, KS

Marcia Francis, PR, Assistant Director of Marketing – Digital Media and Strategy, The University of Kansas Health System, Kansas City, KS

 

Disclosure

As an accredited provider of continuing education, Vizient, Inc. is dedicated to ensuring this activity presents learners with only accurate, balanced, scientifically justified recommendations, and is free from promotion, marketing, and commercial bias. In accordance with The Standards for Integrity and Independence in Accredited Continuing Education, all planners, faculty, and others in control of the educational content have disclosed the absence or existence of all financial relationships (of any dollar amount) with ineligible companies within the past 24 months.
 
Ineligible companies – those companies whose primary business is producing, marketing, selling, re-selling, or distributing healthcare products used by or on patients.
 
It is Vizient’s policy that owners and employees of ineligible companies, and any individuals who refuse to disclose the absence or existence of financial relationships with any ineligible companies are disqualified from participating as planners or faculty.
 
FDA Off-Label Use
 
Faculty presenters are also expected to disclose any discussion of (1) off-label or investigational uses of FDA approved commercial products or devices or (2) products or devices not yet approved in the United States.
 
Disclosure Statements
 
Absence of Relevant Financial Relationships
 
None of the planners, faculty, or others in a position to control content for this educational activity have relevant financial relationship(s) to disclose with ineligible companies whose primary business is producing, marketing, selling, re-selling, or distributing healthcare products used by or on patients.

Accreditation Statement

In support of improving patient care, Vizient, Inc. is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC) to provide continuing education for the healthcare team.
 
 

Credit Types

Nurses (CNE)

Vizient, Inc. designates this enduring material for a maximum of 0.50 ANCC contacts hours.

Physicians (CME)

Vizient, Inc. designates this enduring material for a maximum of 0.50 AMA PRA Category 1 Credit(s)™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Other Healthcare Professionals (General CE Credit)

Vizient, Inc. will award a maximum of 0.50 contact hours to all other healthcare professionals who successfully complete the activity. These individuals will receive a Certificate of Participation indicating the maximum credits available.

Many state licensing boards and credentialing bodies accept certificates of participation from accredited CE activities to meet CE requirements for license renewals and re-certification. It is the responsibility of the participant to contact their state licensing board and/or certifying body for verification on credit eligibility reciprocity.

Available Credit

  • 0.50 AMA PRA Category 1 Credit™
  • 0.50 ANCC
  • 0.50 General CE – Attendance
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